Mercury Montclair Coupe original vintage advertisement. We drove
the Big M around in circles day and night - so you can take any
curve with ease. Torture testing ball joint suspension - engineers
sprialed the Big M for hundreds of hours to prove this newest
aid to roadabilility. Only Mercury has it in its field. And Big
M beauty, with its low, distinctive profile with Flo-Tone styling
- the biggest news in color since all cars were black. For 1956
the big move is to the Big Mercury.