 SPECIALIST IN ORIGINAL VINTAGE ADVERTISEMENTS |
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On March 22, 1983 the U.S. Army awarded AM General a $1.2 billion
contract to produce 55,000 High Mobility Multipurpose Wheeled Vehicles
(HMMWV), pronounced Humvee®. Actor Arnold Schwarzenegger bought
the first Hummer manufactured for civilian use in 1992. Today, General
Motors has licensed the Hummer name for civilian use however, both
military and civilian models are still manufactured by AM General
in South Bend, Indiana. |
Coca Cola was invented by Atlanta pharmacist John Styth Pemberton
in 1886. The origin of the company name derives from the original
ingredients: extract of coca leaves and kola nuts. Contrary to popular
belief, Coca Cola never contained much cocaine, estimates are the
syrup contained 1 part per 50 million, or only 1/2 ounce in 25 million
gallons. The world famous contour bottle is developed in 1915 to
distinguish the beverage from imitations created by the competition. |
Greyhound Bus Lines originated in 1914 when Swedish immigrant Carl
Eric Wickman began transporting miners in Minnesota for 15¢
per ride. The company sees numerous changes and in 1929, Motor Transport
Corp. changes its name to Greyhound and adopts the running dog as
its corporate logo. In 1956, the slogan "It's such
a comfort to travel by bus - and leave the driving to us."
is created. The slogan evolves to "Go Greyhound
- and leave the driving to us." |
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In 1910, William Durant, founder of General Motors is embattled
by debt to the tune of $7 million. His strategy for retaining control
is to team up with Louis Chevrolet, popular French race car driver
of the era, to capitalize on the Chevrolet name. The Chevrolet Motor
Car Company is incorporated on Nov. 3, 1911. No vehicles were produced
until the following year, 1912. The famous jingle "See
the U.S.A. In Your Chevrolet" is published in
1950 and popularized on the Dinah Shore Chevy Show from 1956 to
1963. The jingle makes a re-appearance in 1999 to promote the introduction
of the 2000 Chevrolet Impala. |
In 1901, Joseph Cullinan and Arnold Schlaet start the Texas Fuel
Company. In 1903, the company's third oil well drilled strikes paydirt,
saving the fledging enterprise from bankruptcy. The first Texaco
filling station opens in Brooklyn, NY in 1911. Print ads in 1938
began touting the cleanliness of Texaco Registered Rest Rooms across
the nation. Corporate spokesmen have included comedian Ed Wynn,
Jack Benny and Bob Hope. Today, Texaco has merged with Chevron to
become the 5th largest energy company in the world. |
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Eberhard
Anheuser bought a small brewery in 1852. Budweiser Lager Beer is
created in 1876 and in 1879, Anheuser marks Adolphus Busch's contribution
to the brewery by renaming the company Anheuser Busch Brewing Association.
The debut of Prohibition in 1920 forces the company to sell ice
cream, yeast, malt syrup and a chocolate drink called Carcho to
maintain profitability. A Clydesdale Wagon team is a gift from August
A. Busch Jr. to his father in 1933 to mark the end of Prohibition
and would become the world renown symbol for Budweiser. Steel cans
are introduced in 1936. In 1950, the Dalmatian makes an appearance
as the only mascot to ride the Hitch with the Clydesdale teams. |
In the 1920's Philip Morris first marketed (unsuccessfully) Marlboro
cigarettes as a premium cigarette for women. By the 1950's filter
tip cigarettes began to appear due to concerns linking tobacco to
cancer. At the time, filtered cigarettes were viewed as "cigarettes
for sissies" so Philip Morris hired lengendary adman Leo Burnett
to assist. The result was the now famous Marlboro Man campaign.
Rugged men were portrayed smoking while performing manly tasks.
The campaign tripled sales by 1957. Marlboro Country appears in
the 1960's, portraying freedom in wide open country scenes. A television
ban on tobacco ads in 1971 shifted the campaign to print and billboard
media where the image survives to the present day. |
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